The New Era of Dana Ashley Events
Artful. Intentional. Unforgettable.
There’s a moment in every creative journey when everything clicks – when your vision, your voice, and your values merge perfectly. For me, that moment is now.
After over a decade of designing weddings rooted in connection, beauty, and story, Dana Ashley Events is entering a new era, one that feels fully in sync, artfully refined, and deeply intentional.
This isn’t a rebrand for the sake of aesthetics. It’s an evolution, a reflection of who I’ve become as a designer, a business owner, and woman.
The Vision Behind the Shoot
When dreaming up our brand shoot, I wanted to visually capture what DAE has always stood for – the art of celebration. Not just the parties, but the people. The laughter. The beauty of the in-between.
We imagined a world where editorial design meets heartfelt connection – soft, luminous light paired with bold creative expression. The setting was intentionally minimal yet full of movement and personality, allowing emotion to take center stage. From the glass reflections to the floral tones and textures, every detail was chosen to mirror the soul of this brand: elegant but approachable, sophistcated but real.
Bringing the vision to life
When it came time to bring this new era to life visually, there was only one person I trusted to capture its soul- Bailey Pianalto.
Bailey has been an integral creative partner throughout my journey, and this shoot was no exception. From the very first conversation, she understood exactly what I was trying to communicate. She stepped in not only as a photographer, but as a collaborator, stylist, and encouraging voice. She styled the entire team, helped shape the aesthetic moments, and instilled a calm confidence from behind the lens that filled every frame with authenticity.
Together, we created imagery that feels like the heartbeat of DAE – it’s bold, romantic, elevated, and deeply personal. The images are a physical manifestation of creativity, collaboration, and confidence all working in perfect harmony. I am forever grateful for Bailey’s unwavering support, boundless enthusiasm, and friendship. It’s really magical when you get to create something so meaningful with someone who truly sees you for exactly who you are.
The A-Team
This new era also marks an expansion of our team, a group of women who share my same passion for service, design, and celebration. By having the right people in the right roles, I’m able to focus more deeply on creative direction and design while my team ensures every wedding day flows seamlessly from start to finish.
Together, we’re redefining what it means to plan deliberately: blending artistry, trust, and genuine care into every moment.
A Higher Standard of Service
With growth comes clarity. We’ve retired “day-of coordination” services, because excellence can’t thrive without continuity from the start. Our expertise belongs in the full creative and planning process where vision is built and storytelling begins.
From this point forward, Dana Ashley couples will be distinguishable by their unmatched attention to detail, innovative experiences, and artful storytelling.
To preserve that level of care, we’re intentionally limiting our books to 12 weddings per year. We currently have 2 openings left for 2026 and are actively booking into 2027.
If there’s one word that defines this season, it’s alignment.
I’ve never been more certain of who we are, what we stand for, and the kind of beauty we’re meant to create.
To my past couples, thank you for trusting me with your stories. You’ve shaped this brand in ways you’ll never know.
To my current and future couples, I can’t wait to show you what’s next.
This new era isn’t about doing more. It’s about doing what we love, with purpose and heart.
Vendor Partners
Venue: The Century Club with Skyline and Co.
Floral Design: Alison with Solstice Floral Studio
Beauty: Isabella + Mikayla with White Carpet Bride
Cake: Ashley with Clever Cakes
Decor: Le Luci Lighting + Nuage Designs Inc.
Stationery: Jess with Fitz Collective
Photography: Bailey Pianalto
Content Creator: Carmen with Socially Weddings
